About The Project

The Ultimate Guide To Safari In Zimbabwe 2020 is an e-book loaded with information on Zimbabwe’s national parks and tourist attractions. The handy travel guide, compiled by Matobo Hills Lodge, covers almost everything a traveler needs to know about Zimbabwe: from travel advice to activity ideas, events and lodging.

The Client

Matobo Hills Lodge is a boutique lodge situated within a private nature reserve bordering the Matobo National Park – a UNESCO World Heritage and Cultural Landscape in Zimbabwe.

The Goal

Matobo Hills Lodge’s goal was to capture more leads from it’s high traffic website and convert them into guests.

Our Strategy

To design an appealing and engaging travel guide in digital magazine format that would be available as a download on the lodge’s website.

The Result

Matobo Hills Lodge captured over 40% more leads from their website and the campaign was a huge success.

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