About The Project
We Are Ready For You is a re-opening campaign by Retreat Lodge and Conference Center after the Covid-19 induced lock down, offering discounted accommodation rates to travelers.
Retreat Lodge and Conference Center is a 3 star hotel in Bulawayo offering affordable accommodation with a Gym and Sauna together with Conference Facilities.
Retreat Lodge and Conference Center’s goal was to increase brand awareness and revenue from social media in an already highly competitive local tourism market following a relaxation of Covid-19 induced travel restrictions.
Digital Vantage Zimbabwe designed a social media campaign dubbed ‘We Are Ready For You’ and implemented it across 5 social media networks. Furthermore, Digital Vantage implemented ongoing search engine optimization (SEO) and an email marketing strategy to capture more information from more current and potential customers to better serve them.
There was an immediate increase of 30% in local SEO and an average of 20% increase in customer engagement across social media and email platforms.